Nudge: The Final Edition

Revised, Updated, and Expanded—Now a New York Times Bestseller

More than a decade after the groundbreaking original edition, Nobel Prize winner Richard H. Thaler and Cass R. Sunstein return with a completely rewritten and updated Final Edition of Nudge, one of the most influential books of the last twenty years. With over 2 million copies sold, Nudge has revolutionized the way we think about decision-making, policy design, and personal behavior.

What’s New in the Final Edition:

• Insights from over 12 years of experience in government and the private sector.
• Updates based on the latest research across behavioral science, economics, and psychology.
• Practical strategies to address contemporary challenges, including:
  • COVID-19 response and public health.
  • Personal finance and retirement savings.
  • Managing credit card debt and home mortgages.
  • Climate change, organ donation, and reducing bureaucratic “sludge.”

The authors expand on their concept of “choice architecture”—the subtle ways we can be guided toward better decisions for ourselves, our families, and society. With engaging new examples and a fresh focus on making nudging fun, this edition is as accessible as it is enlightening.

Whether you're a policymaker, business leader, or curious reader, Nudge: The Final Edition provides practical tools for shaping a better world and making smarter choices in everyday life.

Perfect for readers of behavioral science, self-improvement, and public policy.